Fractional Digital Operations Partner
Your Outsourced Digital Team
We take responsibility for your websites, ecommerce, search, marketing, data and systems—so there’s one accountable partner keeping it all healthy, coordinated and growing.
Led by Aaron Singler. One senior point of accountability—no hand-off chain, no account-manager runaround.
Trusted to run the digital side of
- PowerWash
- Total Hearth
- Steamaway
- Facilitec Southwest
- Positive Impact Dental
- Gulf Highway Equipment
- Emerald Coast DPC
- Phil Ackland Training
Sound familiar?
You don’t need another vendor. You need someone to own it.
Most digital problems don’t fit neatly into one specialist’s lane. We work across all of them—and stay responsible for what happens next.
“We migrated and things broke.”
Rankings, tracking or checkout went sideways—and nobody owns the fix.
“Our vendors blame each other.”
The host blames the developer. The agency blames the platform.
“We spend on ads but can’t tell if it’s profitable.”
Reports arrive every month. Nobody explains what they mean.
“Our developer disappeared.”
You don’t need a rebuild—you need someone competent to take it over.
What we take on
Every part of your digital operation—one team.
Build & Operate
Websites & Ecommerce
WordPress, WooCommerce, Shopify and BigCommerce—built, migrated, improved and run.
Hosting & Reliability
Managed hosting, security, backups and incident recovery.
Data & Integrations
Catalog data, feeds, APIs and systems that actually talk to each other.
Grow & Measure
SEO & Search Visibility
Technical, local and ecommerce SEO—plus visibility in AI-powered search.
Paid Media & Marketing
Google, Meta, Microsoft, email and emerging channels—wherever the economics work.
Analytics & Intelligence
Tracking you can trust, and someone who explains what the numbers mean.
Transform & Plan
AI & Automation
Practical AI and automation that removes real work—and honest advice when it won’t.
Strategy & Growth
Audits, research and roadmaps that tell you what’s worth doing first.
Not sure which you need? That’s a good place to start
Proof, not promises
Real businesses. Real responsibility.
PowerWash
We moved PowerWash.com off Magento Cloud onto WordPress/WooCommerce—then stayed to run it. Hosting, Cin7 and payment integrations, product feeds, SEO, email, Google and Meta advertising, and an online academy and learning center, all coordinated by one partner.
+68%
net sales, Labor Day 2026 promotion vs. the same dates in 2025
+45%
average order value during the same promotion
~10×
Facebook return on ad spend (platform-reported)
2,868
products restored to Google Shopping
Shopify · Feeds · Reporting
Total Hearth
Custom Shopify features for a specialized parts and custom-glass catalog, a Google Shopping feed repair, and one dashboard for sales across eight channels.
2,898
product variants verified, zero gaps
Redesign · Performance · Tracking
Steamaway
Clarified the message, rebuilt key service pages and quote forms, and fixed broken Google Ads call tracking for a Dallas–Fort Worth fleet-washing business.
69% faster
main homepage content (8.04s → 2.53s, lab test)
AI · Systems · Websites
Positive Impact Dental
A reusable website system for new practices, plus an employee Knowledge Hub with a built-in AI assistant, running inside the company’s Google Workspace.
Live
Moore Smiles launched on the reusable system; AI Knowledge Hub live for staff
Ways to work with Singler
Choose how much you want us to own.
From keeping your site healthy to running your whole digital operation. Every engagement is scoped around the outcome and the responsibility we take—not billed by the hour.
Ongoing
Website Care & Support
“Keep my site healthy.”
Managed hosting, updates, security, backups and routine support.
Ongoing
Digital Operations Partner
“Help run my digital operation.”
Development, integrations, analytics, technical SEO and vendor coordination—prioritized and continuously improved.
Ongoing · Most responsibility
Growth Operations Partner
“Help run it and actively grow it.”
Everything in Digital Operations, plus active SEO strategy, paid media, CRO and growth analysis.
One-time
Strategic Projects
“Solve or build this specific thing.”
Builds, migrations, recoveries, research and integrations with a defined outcome. No retainer required.
[Photo of Aaron — natural, at work]
Who you’ll work with
We become part of your team.
Singler is led by Aaron Singler. [Short bio to add: experience, background and the kinds of problems Aaron is known for solving.]
Ownership, not hours
You’re buying judgment, prioritization and follow-through—not a timesheet.
Evidence before recommendations
We start from your data and economics, not a favorite tool or channel.
Improve before you rebuild
We take over and fix what you have when that’s the smarter move.
One accountable partner
We coordinate across systems and vendors so nothing falls between the cracks.
Need Digital Help? Got a problem right now?
Traffic vanished after a migration. Tracking doesn’t match. An integration broke. Get an expert diagnosis and a clear plan—fast.
Let’s build, optimize, and grow—together.
A 30-minute conversation about where things stand and what we’d take off your plate. No pitch deck.